Hot buttons to press for prospects

Hi all!
I hope everyone is excited for the weekend...it's Super Bowl Weekend! :) As someone who is a huge football fan...this weekend is very hard for me LOL! But at least spring training for baseball is right around the corner!

I found this info online and it really made sense to me:
#1 People are interested in themselves:

When you connect with your prospects, it's not about you but it's about them. Let them talk about themselves. You need to make them feel important and try to establish what makes them unhappy and dissatisfied.
A great rapport building approach that you can use is called F.O.R.M. (Family, Occupation, Recreation, Message). Ask them if they are married, have kids, what they do for a living and what they enjoy doing in their spare time. The next thing you would then do, is to tell them why you called them in the first place (deliver your message). You could say: "I note that you visited my website recently and you have shown that you're interested in starting your own home business..." or something along these lines.


#2 People have a craving to feel important:

Make them feel important. Be nice, compliment them, listen and acknowledge their responses. Smile - people can still detect and appreciate your smile even if you're miles away, on the other end of the line.

Use their first name frequently - people love it when you address them by their first names, I do! :)

It's important to use this trick in your follow-up messages as well, in moderation though. You can also use their first name when you give a call-to-action. It makes it personal and it's likely to get them to act.

For example: "This incredible offer is only good for the next 24 hours for fast action-takers. Don't miss out, {firstname}!"
#3 People are sceptical when you say something in your favor:

It's important to use testimonials - third party validation builds credibility, takes away scepticism and gets people to trust you more. People have been pitched at too many times and it does take time to develop trust these days.

You need to present the unquestionable proof from your existing customers and team members. Testimonials can be used to show people your leadership skills — how you have helped others to overcome their problems or to achieve their goals.

#4 People want easy life:

People want easy gain, something for nothing. People want things fast and free. You need to make people aware that the value is far greater than the cost. Here are the two most powerful words that you can use with success in your business: FREE and YOU.

People do take action when you offer something for free and when it's benefit-driven. What's in it for them? Make sure your free product (ebook, video series, report etc.) overdelivers so that your prospects can buy from you in the future.


#5 People want to feel like they have a sense of belonging:

People want to be associated with others as social beings. That is why it's important to have teams, team meetings, live marketing events and workshops so that people can feel connected.

As a leader you have to go an extra mile and do things like weekly private team training. This will create a sense of community and great team environment, strengthen your relationship with your team and you will start feeling like you have known each other for a long time.

You also need to hold regular webinars to connect with your leads to show them how you can help them achieve their goals - show them the kind of support you give to your team and make it clear that they will not be on their own should they decide to join you.


#6 People are emotional creatures:

People are more emotional than logical, they buy on emotions. They make decisions on emotions and justify with logic. So, take advantage of that and hit people with emotions. Try to paint a picture of what their life would be like if they build a successful business with your help.
Show them what your product would do to their bottom line and growth of their organisation. This ties into the next point:
#7 People seek to gain pleasure and avoid pain:

No one wants pain, people would do anything to avoid it and gain pleasure. So, make people feel it, taste it and fear it. If you make them feel the pain with your content or ad copy and then offer to help them heal it and feel good about themselves, then you’ll get crazy clicks, endless leads and unbelievable conversions.
No one wants pain, remember? It’s very important to learn and master copywriting if you want people to do exactly what you want them to do. You need to turn your visitors and prospects into desperate buyers!



I hope this helps!

Onto the next topic...our winner this week is K0658.

The website is updated with the latest recording. Mike did a question and answer period. He said Feb 16th will be the next "new" topic. It should be posted in the newsletter which should be available in a couple days.

I hope everyone has a great weekend! Enjoy the game!
Robin Smith
www.TeamLottoMagic.com

P.S. As always you can find or comment on this email at our blog... http://teamlottomagic.blogspot.com/